Marketing Madness 2017

Kara Sherrer


Students snapped photos with the frame from the Crave pet food booth, as did Dean Johnson.
The Hanes team also went the interactive route, but took a different approach with trivia questions and sock basketball. Students in charge of the Space Jam-themed booth gave free socks and underwear to winners.
Mars Petcate Associate Brand Manager Beth Treadwell (MBA’17) tried out the dog food spoon catapult at the Iams booth.
A team of five Master of Marketing students created a “Club M&M” candy bar to promote the product, handing out sweet treats to passers-by.


The Larabar team also handed out free samples, in addition to tagging attendees with logo stickers. Dean Johnson also helped the Larabar team break open their piñata, which was filled with more samples and other candy.


Some students brought their dogs, who participated in the Marketing Madness festivities alongside their owners.


Congrats to students for another great year of Marketing Madness!